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Baker Hill Announces Enhancements to Baker Hill NextGen® Omni-Channel Marketing

CARMEL, IN – Baker Hill, a leading provider of technology solutions for common loan origination, risk management, relationship management and smart data analytics, has revealed the latest developments for Baker Hill NextGen® Omni-Channel Marketing, including peer-to-peer normative analysis that identifies the most profitable cross-sell opportunities for financial institutions.

Baker Hill offers a unique peer-to-peer normative database analysis, enabling the development of an omni-channel marketing solution that provides financial institutions with a detailed statistical comparison of product and customer data with other peers in the market. This helps banks and credit unions identify new marketing and sales opportunities to drive wallet share, grow profits, and increase household retention. The ability to more accurately identify and target households with appropriate offers reduces marketing investment risk and dramatically increases return on investment.

Other enhancements to Baker Hill NextGen® Omni-Channel Marketing include program offerings for cross-selling, new household onboarding, digital new mover and new household acquisition. Additionally, Baker Hill NextGen® Omni-Channel Marketing provides:

• Expert consulting with presentation of a 12-month marketing plan and corresponding programs;

• Strategic insights and recommendations for all product and service offerings;

• Campaign recommendations and results projections;

• Full-service creative and offer development, campaign execution and management; and

• Complete ROI reporting for each campaign.

Driven by Baker Hill NextGen® Analytics, Baker Hill’s marketing solution is designed to help financial institutions dramatically increase sales, deepen customer relationships and generate higher profits through the implementation and measurement of proven omni-channel marketing strategies and programs.

For financial institutions seeking a stand-alone omni-channel marketing solution for a specific product, Baker Hill also offers expert consulting to strategically address product marketing challenges. This involves creative and offer development, as well as campaign execution and management with complete ROI tracking and reporting.

“We are continuously optimizing our solutions so that we can provide our clients with the most advanced technology, along with an experienced service team, to help them overcome the distinct challenges they face today,” said James McHale, General Manager of Analytics at Baker Hill. “According to recent research, generating new business and increasing profitability are top challenges for leadership teams at financial institutions. Baker Hill NextGen® Omni-Channel Marketing addresses this issue, ensuring a strategic and comprehensive marketing plan, backed by data, that empowers institutions to effectively identify, target and cross-sell, maximizing household growth and profits.”

Baker Hill empowers financial institutions to work smarter and drive more profitable relationships. The company delivers a single unified platform with solutions that streamline origination and portfolio management for business, consumer direct and indirect lending. The Baker Hill NextGen® platform also delivers sophisticated business intelligence and revenue enhancement solutions that support sound business decisions to mitigate risk and generate growth. Baker Hill is the #1 provider of member business lending services, serving 500 financial institutions, including more than 20% of the top 150 U.S. banks and 20% of the top 25 U.S. credit unions. For more information, visit www.bakerhill.com.

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